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because there are few things that are less logical than business logic

Church 2.0

Our church is organising a communication and media master class on 19-20 October with Mal Fletcher. This is highly recommended for anyone who is interested in using media in a Christian context. Mal Fletcher is one of those guys who is pretty hip with using modern technology and Web 2.0 and so on to communicate. I gather that the last time he was here, he was getting everyone excited about blogging, podcasting and the like. Unfortunately I missed that particular meeting so I don’t know exactly what he said, but the feedback sounded pretty good. His websites, nextwaveonline.com and edges.tv, have a lot of interesting and effective articles, videos and documentaries on various social issues that affect us all these days.

I often think it would be particularly good to see churches making much more effective use of blogging in particular to communicate their message. Blogging has a much more personal, authentic feel to it than traditional websites, especially if comments are enabled so that visitors can feel part of the discussion. For some reason, blogs don’t seem to have a particularly high profile on most major ministries’ websites though.

(For anyone wanting to get into blogging in a Christian context, The Blogging Church by Brian Bailey and Terry Storch is a must-read.)